Right now there’s an abundance of facts from the most recent consumer trade shows, it is tricky to get crucial facts with the present flood. We think the following piece sort of cuts through the noise & offers us several useful news details.
(Note that my family and I own Apple shares.) Fiksu has been monitoring the usage of its SDK on the iPads that have it installed since the initial availability of the iPad 4, iPad Mini, iPad Air and will be following the Retina iPad Mini. Twelve days after they became available a year ago: iPad 4s represented 0.31% of the iPads that were using Fiksus SDK iPad Minis represented 0.33% of the iPads that were using its SDK Now 12 days after launch: iPad Airs represent 1.56% of the iPads that are using Fiksus SDK Note that as of 10:15 am ET the percentage was 1.77% but since it is updated during the day it tends to fluctuate Source: Fiksu This data shows the iPad Air is off to a terrific start It appears from the graph and numbers that the Air is having much greater traction in the first two weeks after it became available than the iPad 4 and Mini a year ago. However, there are a number of assumptions that need to be taken into account to develop an estimate for how the iPad Airs are selling vs. the 4s and Minis a year ago. To estimate how iPad Air sales may be tracking compared to the iPad 4 and Mini you can take the percentage that Fiksus SDK is showing up on the Airs (1.56%) and divide it by the combined 4s & Minis (0.64%) to get a ratio of 2.44x or 144% higher. Since Fiksus measurements are calculated against the number of iPads in use I believe you also need to take into account the larger install base of current iPads vs. a year ago.
The in depth article on which this cited segment was derived from is actually found at http://www.forbes.com/sites/chuckjones/2013/11/14/apples-ipad-air-could-be-off-to-a-terrific-start/